Company : Our client is a well known international supplier of quality flooring for multiple applications. For the Marketing & Communications department HRMatch is looking for a

TRADE MARKETING SPECIALIST

Job Purpose:
To develop, implement and execute a trade marketing activity plan in coordination with sales in order to support the organization in achieving the business goals.

Responsible for:

 Contribution to achieving the annual business goals for Consumer.

 Formulation of an up-to-date trade-marketing plan for Consumer Carpets in line with the company strategy and strategic goals

 Execution of the trade-marketing plan within the annual budget and the agreed time planning:
o Define and execute dealership programs:

 Dealerservices; e.g. organise sales and installation programs, interior styling programs, dealer/consumer communication activities

 Instore communication and presentation
o Sales Promotions; loyalty programs and sales actions.
o (Trade)Exhibitions; coordinate and execute exhibition program.
o Shop presentations

 Marketing interface to:
o Sales organisations (NL, Belux, Germany, France)
o Distributors
o Customer Services

 Analysis and development of specific segment opportunities targeting incremental profitable sales growth for all residential product categories

 Input to marketing research process

Key data/measures for area of responsibility:
(e.g. production volume, sales budget)

 Production of the annual trade-marketing plan
 Implementation of this plan according time plan and budget
 Timely production of various sales activation items

Qualifications:

- Educational/Vocational training:
 HBO/Academic working and thinking level
 Excellent communication skills

- Practical Experience:
 Works autonomously in a customer orientated environment
 Brand activation program / promotions
 Segmentation experience, business/market planning knowledge and proof thereof.
 Experience in Design & Home Interiors industry preferential

- Personality
 Ambitious
 Energetic/pragmatic
 Flexible and able to multitask and prioritize
 Proactive and positive can do attitude

- Special Knowledge
 Outstanding verbal and written communication skills in Dutch and English. German is preferential.
 Briefing of marketing agencies regarding trade-marketing campaigns or other initiatives

Principal Activities:

 Be the internal and external Residential segment expert and support the Consumer Sales Force
 Input in the annual budget process by providing creative information regarding trade-marketing initiatives and sales promotions as well as customer relation activities and input regarding market and competitor development.
 Participation in the monthly sales meeting by providing a regular overview of current activities and it's results versus planning and business goals/budget
 Develop and implement Trade Marketing plan
 Organization Exhibitions

Organisational Relationships

 Operational contacts with various departments such as Sales, Customer Services, Sample Management, Central Marketing, Finance, Technical support, etc.
 Hierarchically reporting to the Marketing Manager Consumer Carpets

Interested? Call Guus Snell form HRMatch : 06-22209872 or and send an e-mail : gsnell@hrmatch.nl